About SoftwaresPick

We help people choose software without reading twenty vendor websites first. Here is exactly how we do that, and how we pay for it.

On this page
  1. Why this site exists
  2. What you will find here
  3. How we research
  4. How we evaluate software
  5. How we make money, and what it does not buy
  6. When we get it wrong
  7. Who is behind this
  8. Get in touch

Why this site exists

Choosing software is a strange kind of shopping. You cannot pick it up, you rarely get to try the version you would actually buy, and almost everything written about it is published either by the company selling it or by someone paid a commission when you sign up.

The result is familiar to anyone who has done it. You search for "best CRM", you find ten listicles that recommend the same eight products in a slightly different order, and none of them tell you the one thing you need to know — whether the product fits the way your team actually works. Two hours later you are no closer to a decision, and you have learned nothing you could not have got from a pricing page.

SoftwaresPick exists to shorten that. Every page here is built around a decision someone is actually trying to make: which tool suits this kind of team, this budget, this constraint. If a page does not help you rule something in or out, it should not exist, and we would rather publish fewer pages than fill the site with articles that only exist to catch a search.

What you will find here

We cover two broad worlds, because most people move between them.

Business and team software — the tools an organisation runs on. Customer records, accounting and payroll, project and task management, help desks, email marketing, analytics, collaboration and the growing set of AI tools that sit alongside them.

Personal and consumer software — the tools you choose for yourself. VPNs, password managers, cloud storage, PDF and document tools, photo and video editing, privacy utilities and personal finance apps.

Within those, the site is organised by the shape of the question you are asking:

  • Category hubs explain what a class of software actually does, who needs it, what separates the serious options from the rest, and what you should have decided before you start comparing products.
  • Software profiles describe an individual product: what it does, who it suits, who it does not suit, how it is priced and where it falls short.
  • Comparisons put two products side by side and answer the question people actually type — which one should I pick.
  • Buying guides deal with the decision before the shortlist: how to work out what you need, and which requirements are worth paying for.
  • Shortlists and alternatives narrow a category down for a specific situation — a small team, a solo user, a tight budget, a particular integration.

How we research

We are researchers and writers, not a testing lab, and we think it matters that we say so plainly.

What that means in practice:

We work from primary sources. Pricing, plan limits, platform support, integrations and feature availability come from the vendor's own documentation, pricing pages and release notes — not from another article that got it from another article. Where a fact is likely to change, we link the page we checked so you can confirm it yourself in one click.

We date what we check. Software pricing moves constantly. Every page carries the date its information was last reviewed, and we would rather show you an older date honestly than quietly refresh it to look current.

We do not claim hands-on testing we have not done. You will not find "we tested this for 40 hours" on a page where we did not. You will not find a score out of ten that implies a measurement we never took, and you will not find user reviews or testimonials that no user ever wrote. When our assessment is a judgement based on documentation and public evidence, we say that.

We are willing to say "it depends". Two good products often serve different people. When that is the case, we say which buyer each one suits rather than inventing a winner for the sake of a tidy conclusion.

How we evaluate software

When we assess a product, we look at the things that determine whether you will still be happy with it in a year:

  • Fit — the kind of team, workflow or individual the product is genuinely built for.
  • Core capability — whether it does the central job well, before any feature list.
  • Pricing structure — not just the headline number, but what triggers the next tier, what is charged per user, and what the real cost looks like as you grow.
  • Limits and ceilings — where products quietly stop being suitable.
  • Data and portability — what happens to your information if you leave.
  • Security and privacy posture — what is published, audited and verifiable.
  • Support and documentation — what you get when something goes wrong.
  • Trajectory — whether the product is actively developed or coasting.

We weight those differently by category, and each category hub explains what matters most in that particular market.

How we make money, and what it does not buy

SoftwaresPick is funded by display advertising and by affiliate commissions: if you sign up for a product through some of our links, we may be paid for the referral, at no extra cost to you.

We think that model is fine as long as two things are true, and we hold ourselves to both:

  1. It never determines what we recommend. No company can pay for a placement, a ranking, a better verdict or a kinder sentence. We include products that pay us nothing whenever they are the right answer, and we say when a product we earn from is the wrong choice for a particular reader.
  2. You always know when it applies. A disclosure sits at the top of every page that carries commercial links, not buried in the footer.

The full detail — which relationships exist, how links are marked, what we refuse — is on our advertiser disclosure page. The standards we hold our writing to are in our editorial policy.

When we get it wrong

We will. Pricing changes the day after we check it, a feature moves between tiers, a product we described accurately in March is a different product by September.

When that happens we fix it and say so. Our correction policy explains what we correct, how quickly, and how a correction is marked on the page. If you spot something wrong, partners@softwarespick.com reaches the people who can change it.

Who is behind this

SoftwaresPick is an independent publication. We publish under a team byline rather than inventing author personas with invented credentials — every page is written and checked by the same small editorial team, and the addresses on our contact page reach us directly.

We are not owned by, funded by, or operated on behalf of any software vendor. If that ever changes, it will be disclosed on this page before anything else changes.

Get in touch

  • General enquiries: partners@softwarespick.com
  • Editorial questions, feedback and pitches: partners@softwarespick.com
  • Corrections: partners@softwarespick.com
  • Advertising and partnerships: partners@softwarespick.com

We aim to reply to every message within three business days.

The fastest way to make this site better is to tell us what you were trying to decide and what we failed to answer. We read all of it.

Questions about this page? Email partners@softwarespick.com and a person will read it.